insurance brokerage • 2023
Unifying a Brand Across Geographies and Market Segments
Just Salad • 2018
Dressing up NYC's healthy fast-casual eatery for success
New York, NY
With over 15 years of experience, Don has championed design thinking across industries.
His passion for creating impactful products has led him to collaborate with established brands and startups alike. He specializes in crafting innovative, user-centered solutions that solve human problems.
Through experimentation and a nuanced understanding of user needs, he has successfully developed brands and platforms that drive growth and create change.
multinational brewing company • 2024
Data-Driven Storytelling: A Media-Led Learning Platform for AlcBev Industry Leaders
multinational brewing company • 2024
Data-Driven Storytelling: A Media-Led Learning Platform for AlcBev Industry Leaders
insurance brokerage • 2023
Unifying a Brand Across Geographies and Market Segments
Just Salad • 2018
Dressing up NYC's healthy fast-casual eatery for success
educational non-profit • 2021
Unlocking Hidden Talent with Insight-Driven Career Matching
educational non-profit • 2021
Unlocking Hidden Talent with Insight-Driven Career Matching
Anheuser-Busch
What If Innovation • 2024
Nike
What If Innovation • 2024
Beam-Suntory
What If Innovation • 2023
Sony
What If Innovation • 2021
ETS
What If Innovation • 2020
Merck
What If Innovation • 2020
FedEx
What If Innovation • 2019
Ripple Foods
VMG Creative • 2019
Equinox
VMG Creative • 2018
L'Oréal
VMG Creative • 2017
Bergdorf Goodman
VMG Creative • 2017
Fisher-Price
Doublespace interactive • 2015
Design
01
Branding & Identity
Design Thinking
Product & Service Design
Interaction Design
Prototyping
Strategy
02
Consumer Research & Testing
Product Roadmapping
Brand Strategy
Storytelling
Facilitation